Tag: brand identity
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Faster isn’t always better
Too big a bet on mobile orders. A belief that drive-thrus would save the company. The new Starbucks CEO made this observation as he worked through the reason behemoth coffee chain was struggling. In pursuit of efficiency, they lost sight of customer experience. Faster does not always equal better if it causes you to fall…
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Show not tell
Have you ever meant one those people who talks a big game, someone who tells you all about their skill sets and accomplishments, and keeps telling you about them? In all your observations, you came to own conclusions of who he was, regardless of what he said. As a quick PSA, when it comes to…
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Gone is the Starbucks open door policy
Years ago, Starbucks had a PR problem. A group of Black cyclists had come into one of the cafes, were profiled. The brand then committed to an open door policies, saying that their stores (specifically the bathrooms) were for everyone. No one was to be kicked out. Years later now, in 2025, the brand did…
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What does it even mean to be authentic as a brand?
I am working through the qualities that make a luxury product “luxury.” The first is authenticity. But what does that even mean? When thinking about luxury products, that words gets used when thinking about counterfeits. It is a similar concept here. People don’t want your brand to be fake, in a sense. There are multiple…
A Wren Says 