Tag: advertisement
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Finally touching on that American Eagle ad
Sometimes you find someone who says it much better than you ever could. I have been wading through what I could possibly write about the American Eagle ad fallout, the “great jeans” controversy. I have not had the time or mental space to dive into it. Luckily, I came across a video from Caleb Snell…
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Is Crossfit the cure?
Be honest, within the last six months, have you considered starting CrossFit? Joining one of their affiliate gyms? Doing the workout of the day post on the website on your on? No? Twenty years ago, that might be a different story. When the method and the brand was on the fringe of fitness it was…
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Not your ordinary fly swatter
In the middle of my movie, an ad appeared. An interesting ad, for the Bug-A-Salt. Lowes refers to it as a “device,” but it is undeniably a gun. This “device” is loaded with salt for you to shoot at flies, presumably the ones annoying you at the backyard barbecue. I imagine this product is for…
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That’s not really marketing
A glossy four page spread. A bus shelter wrapped in branding. An insurance commercial that brings you to tears. Ads, ads everywhere. That is marketing. Yes, it is, but also no. Advertising had become such a big part of my life, as a TV obsessed kid who would have watched hours upon hours of non-skippable…
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Bookshop.org has the antidote to Amazon
In the midst of all of the emails from brands reminding me that “It’s Prime Day, so stock up,” one sent a different message. There is another way. Bookshop.org sent out a cheeky message, poising themselves as the antidote to Amazon dependency. With a mockup of a pill box, it sets itself as a solution…
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Do you remember that fragrance ad from Emily in Paris?
In an episode of Emily in Paris, Sexy or Sexist, we see the team at odds on how a client’s new fragrance should be advertised to women. They want to communicate that the fragrance is for powerful women comfortable in their femininity. The client asserts that a naked woman will do the trick, while Emily…
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I am not ready for Christmas ads yet. It’s only just now Halloween.
Christmas is on December 25. I started to get targeted emails for Christmas gift ideas in mid-October. This seems a bit extreme. Call me a purist, but I like to experience my holidays one at a time. Preferably in chronological order. I haven’t even eaten all my Halloween candy, and I already have to create…
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Black Orchid: The Background
“… I wanted to put some glamour back into beauty with a powerful fragrance.” -Tom Ford as quoted in the New York Times After my little journey choosing to wear Black Orchid for the day, I got caught up looking into the background of this fragrance. Black Orchid is classified as an amber chypre fragrance,…
A Wren Says 