Tag: ad campaign
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I watched the first 12 parts of Wal-Mart’s new Rom-Commercial. These are my thoughts.
An up-and-coming interior designer based in New York heads back for Christmas to her small hometown. She is stuck between the sure love, who wants to marry her, and the childhood crush that got away. No, this is not a Hallmark movie; it’s a Wal-Mart ad. This cheesy holiday romance, complete with all of the…
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Kodiak Cakes, their new campaign, and some thoughts on brand image
This is what just happened to me. I was casually watching a YouTube video, when an ad started playing. I thought, “Wait, is that Zac Efron?” Then I noticed the ad was for a brand raising money for bear population protection. It was Kodiak Camp. Next thing I knew, I was clicking on the site,…
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Ralph Lauren tackles Black History Month with a focus on heritage
Ralph Lauren is commemorating Black History Month, not with a collection, not with clothing, but with stories. On their site, they highlight the importance of sharing Black stories to preserve the heritage and culture. To do so, they spotlight four people who are all storytellers in their own right in their campaign: A Heritage Preserved.…
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Oh, the Christmas Day brand emails: A bit of a rant
Today is December 26. Which gives me time to reflect on the holiday of Christmas. And instead I am just going to rant. Thoughtfully. I admit, I enjoy the Christmas greetings I receive from brands and see them as additional Christmas cards. Ooo, what message will they have this year? What picture will they use?…
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Background on the Balenciaga controversial ad featuring court documents
Balenciaga is known for being edgy, but this was a cut too far. Recently, the brand has come under fire for seeming to condone child sexual abuse through its advertising. If they meant to shock, they certainly have. Now, following the public uproar and multiple apologies, they have chosen to sue the group they hired…
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Natural diamonds are working to make sure you still want them
The other day, I got an ad for natural diamonds. Which made me wonder, Why? I did some digging and found out the major mining companies came together in 2015 as a way to collectively fight the growing demand for lab-grown diamonds. Originally, the collective was known as The Diamond Producers Association. About two years…
A Wren Says 