Tag: 4Ps
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L’Oréal, Carita, and the marketing of luxury skincare
L’Oréal is getting more into the luxury skincare side of things. And by luxury, I mean the ultra-premium skincare category, the kind of stuff that is multiples more expensive than La Mer. That, I suppose, is interesting enough. Yay, expanding your portfolio of brands to meet the needs of more types of consumers. But that…
A Wren Says 