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Outlets reporting that retail crime is up … now
Perhaps like me, you’ve seen an uptick in reporting on retail crime. Or specifically, more news outlets are talking about shoplifting carried out by gangs, organized retail crime. And maybe this is informing us all about a rising trend. But I am curious, why now? Why is this the time when outlets are taking this…
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The easier you make returns, the more likely I am to return as a customer
One luxury that I can’t live without: easy returns. Based on the content of this blog, you, like I, might have thought that I would say something like skincare or fragrance. But upon further reflection, I recognized that the reason why I feel comfortable trying all of those things is because I shop with retailers…
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Let’s take a minute to review the Dior Prestige La Crème
Yes, you probably know the world of bougie skincare that is La Mer. Please have a quick foray into designer skincare. At a price that makes Crème de la Mer blush, I present to you La Crème from Dior’s prestige line. The product comes in three textures to suit all skin types: Texture fine for…
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Bubble Bath by Maison Margiela, the ultimate clean scent
Bubble bath: lazy afternoons, self-care Saturdays, and a life of leisure. It is also a clean fresh scent from Maison Margiela. The brand is all about trying to recreate experience through the power of scent. They even had the perfumer develop a soap bubble accord, a specific note created to really give the fragrance that,…
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How a pair of designer shades helped me see things more clearly
I wore a pair of designer shades today. Trust me, I had no intention of making such a purchase for myself. Obvious branding is something I shy away from. Instead, this was meant to be a gift for someone who loved obvious branding and flashy things. But after a series of events, I was unable…
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Let’s think about that Peloton ad again
The infamous Peloton ad. Rewind back to 2021. It was an innocent enough ad. A woman receives a Peloton as a gift and finds her dedication to riding throughout the year has led to marked change in her life. It is as if they are conveying, “You, too, can transform with dedication and our product.”…
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Too focused on what men want- The old Victoria’s Secret marketing approach
“It was all push-up bras that were made for not necessarily what women want to wear, but made for what [Victoria’s Secret] thought men would want.” Janine Stichter of Jefferies as quoted by CNN Previously, I introduced the idea of self-concept and the three selves. Today, I’m focused on the “real image,” or how others…
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Let me see myself in your brand: The business case for representation.
If you are into makeup, you probably have noticed much larger shade ranges these days. Instead of just four shades of beige and then one chocolate brown, beauty brands are catering to more skin tones. As a darker skinned consumer (well darker in the eyes of major corporations, not the full range on skin tones…
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Hi, which you are you shopping for today?
I went clothes shopping the other day. I had this vision in my head of what I wanted to buy: a look that was my pulled together, one that told the world that I was confident and capable. If someone had asked me who I was shopping for, I likely would have said, “Myself,” but…
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I finally found a gentle cleansing wipe!, My review of Shiseido’s Refreshing Cleansing Sheets
While I was traveling through Nigeria, I wanted some cleansing wipes on hand to keep my face clean without having to use the local water or waste bottled water just for my face. Admittedly, I don’t have the best history with cleansing wipes. In the past, I have felt them to be way too harsh.…
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A Wren Says 