Category: Marketing
-
It’s just marketing: A reminder for me about loyalty programs
I was supposed to be working on another post about my experience in Copenhagen, but I got distracted by math. I have been sitting here trying to figure out exactly how much I would need to spend on flights to reach the next loyalty status level with an airline. I am so close to reaching…
-
I’m sorry, but your brand isn’t actually inclusive
Your brand is not inclusive like you think it is. I mean maybe you want to be, but you aren’t. It’s tricky I know. To be clear, I am separating corporate and product. I am sure you are doing amazing inclusive things in your HR practices. But can you really say that the products you…
-
Where is the line?
It was likely a benign statement in the speaker’s mind. I was reading an interview about the nature of travel. The interviewed employee at a notable travel booking site was speaking about how clients book and interact with the software. The customer may say they want a beach vacation, but there are many types of…
-
Two biggest things I learned about running events
I recently had the opportunity to manage some events at work. Here are the biggest takeaways: Delegate where it makes sense: Don’t be afraid to bring in others to help with the details. It’s okay to bring in a company to plan out and put up your décor or ask a colleague to support. You…
-
Retire with Taco Bell (for just the weekend)
Taco Bell is giving its rewards the members the opportunity to taste early retirement. The brand is hosting members at The Cantinas, their weekend pop-up at a San Diego resort. Modeled after an active living senior community, the gives the adults in their 20s and 30s a taste of retirement lifestyle. More specifically on their…
-
Taco Bell is going luxe, with their value meals that is
The commercial came out of nowhere. The new Luxe Cravings Box from Taco Bell. It piqued my interest. Not at all interested in the food, but the name. So what does it mean to call this product luxe? “Luxe” is likely meant to be a shorted form of “deluxe.” That would indicate value. For $7…
-
Lume is probably feeling very flattered right now
I remember well when I started seeing ads for Lume, the whole body deodorant. It struck me, largely because I didn’t really even know it was a thing. It had been designed by a doctor to address a particular need in the market she had been made aware of: body odor beyond the armpits. Flash…
-
Was it the barista’s favorite song?
I can’t even remember what I planned to write about. All I know is that I wish I had brought a pair of earplugs to Starbucks. The music is blaring. Because I use this as basically an office rental, I am annoyed. The level of background noise meant I had to take my Zoom call…
-
Their token of appreciation
“We’re sorry that our site experienced some technical issues recently, which may have disrupted your shopping experience.” It was an email from a brand I had shopped before, but not recently. In the midst of the Crowdstrike outage, the recognized that their shoppers were affected by their own site issues. As a result, they looked…
-
On that “Microsoft outage”
It is unfair really. It came across my inbox, in conversations, and in the news that there was a Microsoft outage. When in reality, Microsoft was affected just like everyone else by the Crowdstrike glitch. They didn’t cause the problem, but it was definitely on their backs to figure out a way around it. When…
A Wren Says 