Author: awrensays
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What does it even mean to be authentic as a brand?
I am working through the qualities that make a luxury product “luxury.” The first is authenticity. But what does that even mean? When thinking about luxury products, that words gets used when thinking about counterfeits. It is a similar concept here. People don’t want your brand to be fake, in a sense. There are multiple…
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What makes a brand “luxury”?: Here’s a definition
On this site, I write quite a bit about luxury items and the luxury industry more generally. But I had moment when I asked myself, “So, what exactly makes it luxury?” Luckily much more determined people than I embarked on developing a definition. A team of researchers –Ko, Costellow, and Taylor—embarked on a journey to…
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The Bum Bum Body Scrub however…
Last week I told you how disappointment I found the Bum Bum cream for Sol de Janiero. It smelled great, but it didn’t offer much moisture for my dry skin. Lest you think I am completely anti the brand, I present to you the Bum Bum Body Scrub. I love it. It is my friend.…
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Clementine California by Atelier Cologne is like a juicy squeeze of citrus
Before you even start reading this review, I have to level set. I finally got to trying this Atelier Cologne fragrance, Clementine California that has been sitting in my collection. But here’s the problem, as I went to get the links, I discovered that Atelier Colognes has pulled out of the U.S. market in March…
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Dissecting my success
Coming off a successful one year streak of posting, I got curious. What exactly was it that made me successful in building this habit, whereas I fell off in other attempts? Really, first I affirmed that I am in fact not lazy and can get things done under the right conditions. And then I started…
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I have no answers, but I’m thinking more about clothing life cycles
With the news announced about the ban on secondhand clothing imports in Uganda, I have realized I don’t think enough about the full life cycle of the products I buy. When I go shopping, never have I ever thought about where it will go when I do no longer want to wear it. I consider…
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Ugandan president has banned the import of secondhand clothes
‘Kafa ulaya’ or The clothes of dead white people- That is the translation for a local Nigerian word for the secondhand clothing that finds its way in to the country. It is a commentary of the amount of used clothing entering Nigeria and other parts of Africa and Asia from the United States and Europe.…
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Don’t pick causes just because
You know, I’ve seen some commercials that tell you how powerful women are and how they can do anything? And sometimes I wonder something like, “So what does this have to do with chocolate?” It feels like the company wants to jump on the women’s empowerment bandwagon, but it also feels forced and out of…
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A travel memory
Years ago, I spent some time in Morocco. It was an unforgettable time. I learned pieces of a new language and culture. I slept under the stars in the Sahara. I explored the markets filled with handcrafted goods. I heard stories that forged new relationships and cemented forever memories. I had the best French fries…
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Is the Bum Bum cream everything it’s hyped to be?
If you didn’t already know about this product, I’m not sure how. TikTok has forced it down your throat, even if you’re not on the platform. People love so much that they are constantly on the hunt for dupes of it. “It just smells so good.” Fine, I will give you that, but it’s a…
A Wren Says 