Author: awrensays
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My M.O.
I was honest. “I feel like I should cancel the trip and just stay home. I don’t know why I feel that way.” Quickly, she said, “Oh I know why. It’s because that’s your M.O.” It stung. My M.O. My modus operandi, or way of doing things. Over the course many of conversations, it became…
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How much do you think Rhode’s lip treatments are worth?
$1 billion. That’s the answer. Or rather that is just how much E.l.f. Cosmetics just paid for Hailey Bieber’s Rhode Skin. In a deal that went through this week, E.l.f. put acquired the brand known for its peptide lip treatments and glazing milk, has captured hearts across social media. This comes after it was announced…
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This shoe isn’t for everybody
A quick paraphrase of the YouTube short I just watched would be “Ugh, Nike’s new ‘Dirty Air Force Ones’ are ridiculously expensive. Really? $150 for a pair of dirty shoes and a toothbrush to clean them? You could just use acetone to get all of that off, or buy a fresh pair. It makes no…
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People willingly bought dirty sneakers
Dirty, scuffed, destroyed. A sneakerhead’s worst nightmare, until Nike made it a dream. I bring to you the Dirty Triple White Air Force Lows. This pair of shoes is considered an homage to the life your sneakers typically lead, as they slowly take on wear as they take you through your life. They’re made with…
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What’s new at Balenciaga?
After Demna comes Pierpaolo. To be exact, Pierpaolo Piccioli, former creative director of Valentino has assumed the post at Balenciaga. And now I am so excited for the next fashion week. Under Demna’s leadership, Balenciaga became known for being avant-garde in some people’s telling. But in the eyes of others, it was cheap, money grabs,…
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Your yearly reminder: Don’t forget the sunscreen
I’m writing this right before Memorial Day in the U.S., the unofficial start to summer when people will be outside much more regularly. Swaths of people will emerge from their months of remaining indoors and start laying by the pool, grilling all day, and of course playing pickleball and other games just to extend their…
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A little Cheirosa 62
I leave it sitting on my work desk. The bottle of Cheirosa 62 by Sol de Janiero is there everyday, right next to my computer. The body spray is my quick spritz when I realize I haven’t sprayed any fragrance for the day. It is a safe way to make sure that I smell good,…
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Today on, “Are you really lazy?”
I was down on myself this week. I couldn’t get my brain to rev up and get to work. I had sat at my desk for three hours with nary an accomplishment except for an impressive watch time on my phone. In situations like this, it is very easy for me to slap on the…
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Be specific
Let’s say you want to create line of toys for dogs. You do your research and discover that there are x number of dog owners in your area who love to play with their dogs. You think this a great opportunity. You create a line soft toys, shaped like tv characters. You put the item…
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Nestle saw an opportunity
When I saw the box of Vital Pursuit Chicken Mozzarella Pizza, I thought I’d buy it. It seemed like an option created for the health and fitness conscious consumer. I figured I’d try it and look into it. Turns out I was right, but Nestle had a much more specific target market in mind: GLP-1…
A Wren Says 