Author: awrensays
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Loewe perfumes first impressions
Loewe had a pop-up in New York City. It was their first ever perfumes pop-up in the U.S., so I had to be there. I made my way the final week, through a massive snowstorm to the location in Rockefeller Center. Despite the bitter cold and dirty snow outside, inside was an oasis. Corrugated, deep…
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It shouldn’t be this hard
It shouldn’t be this hard. I bemoaned, yet again, the same woes. Because it took me longer to do the task, because I was distracted easily, because it was hard to get out of bed, because I can’t just wake up and go, powered and directed just by passion and goals. My struggle was a…
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Wassup, Obama
Years ago, Budweiser put out what will be referred to their Wassup ad. Released during the 2000 Super Bowl coverage, it shows a group of friends communicating with each other on the phone simply saying Wassup. It became a cultural phenomenon. (Just imagine the pain of a middle school teacher having to deal with all…
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Not just marketing
The best movements, those that changed the course of human history, came because they shifted how people thought. They either felt inspired to move towards a better world, or they got on board for fear of losing what they had. I have been wondering that while there are no products to be sold, maybe that,…
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This healing balm is saving my dry cuticles
It’s winter. It’s cold, and it’s flu season. The combo of dry weather and extra hand washing is deeply affecting my hands. I am doing my best to turn that around by taking more care of my cuticles and skin. To do that I am calling on the Restore Healing Balm from Doctor Rogers. I…
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Windows Down is not the scent I was expecting
When I saw the name of the fragrance was Windows Down, I had a clear picture to describe what experience this offering from Henry Rose would remind me off. I thought of driving on a cool day, with the breeze wafting in to my car as I cruise. It’s carefree. It’s fresh. It’s not this.…
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All I could be doing
I caught myself mid scroll, frantically hoping for another hit a quick video. I find myself way too often searching for video after video to entertain myself. There I am waiting for algorithm to make me laugh or think. When instead… I could be reading a book, getting lost in composing images of the fictional…
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I have my eye on this North Carolina gem
I spent some time stalking Raleigh, North Carolina on Google Maps. As I zoomed in, the spa appeared: The Umstead. And at that moment, I decided that I need to go there some day. It looks like a cozy retreat, with fine dining and a spa. Add a spacious room and there’s nothing else I…