My yearly holiday rant gets earlier and earlier

Before the autumnal equinox, it had already arrived. Notifications of holiday sets from beauty brands. Even though you’re still coping with late summer heat, it’s time to start thinking about winter holidays. Apparently.

It seems that is in fact happening earlier and earlier every year. Brands are pushing up holiday sales to get you to feel comfortable spending your money. Because if you can spread your purchases out over a longer time, you won’t feel the holiday sting in your wallet as much. But personally, I find it’s killing some of the magic of the holidays. It makes it even more obvious that it is all just about commercialism. I don’t like that feeling.

Is there a way to balance using the holiday to increase profits while enhancing that holiday feeling? I don’t know. I don’t know that at all. What I do know is that I want to try and enjoy the beauty of autumn leaves longer before I even think about decking the halls.

How do you feel about the holiday creep?

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