A Wren Says

So you want to increase your sales. You want to get more customers. You want to hit your goals. Great. I hope you do it all. But have you asked yourself, the bigger questions: Why and how?

Don’t get me wrong, you should definitely create goals. However, you need to make sure you create a clear rationale about why you’re going after those goals at all.

Do you know what your real pain points are? Do you know what your customers really want? Do you know what you are fully capable to act on? Are the goals you crafted really serving you?

Goals are great, but combining those with clear strategy and tactics is even better.