A while back, I hopped on a Vogue Business webinar. As the conversation got going, I typed my question into the chat, “I’m curious about the idea of being where your customers are. How do you go about staying abreast of new platforms and engaging there, without chasing trends yourself?”
As social media platforms rise and fall, it is tempting to try and rush over there and try to create a presence. Two of the panelists/staff hopped into the chat to answer my question.
Here is what Hilary Milnes, Vogue Business Americas editor, had to say: To me, the best approach is treating a new platform and the audience that’s built there as a community. Not talking at people, or just mindlessly jumping on trends, but fostering a conversation that goes both ways.
Tasha Antwi, a digital marketing strategist in SEO had this to say: From [an] SEO point of view, I look at what platforms people are searching on the … most depending on the needs/ product/ topic to understand where they are spending their time and finding the solution.
I need to do a deeper dive into these insights, but I will share them as is with you now.
How are you approaching your social media strategy? How do you choose which sites to use?
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