A Wren Says

For today’s post I wanted to discuss my thoughts Addison Rae rising to be a partner with luxury brands, after seeing her in the recent Saint Laurent mini films. But alas, that will have to wait, because what is this?

Addison Rae had posted a clip of her singing her “Aquamarine” song while taking advantage of the scenery of a drive-thru car wash. It seems like there is a thin line between engagement and creepiness. Instead of engaging with the content, it seems like Papa John engages in stalking when he is not busy making “better pizza”.

Perhaps I am operating with some type of bias here, but I believe that as brands work to increase their social media engagement, it should be on brand. Somehow the response and the post should be connected to the brand’s core identity. Take for example, Brita’s comment on a Nara Smith video:

Brita is a water filter company. The comment follows the same trends as many of Smith’s followers asking for various things to be made from scratch. The brand’s comment is about water, which key to its filtration magic, but it is also demonstrating that they are in on the joke. The woman can make seemingly anything at home that many of us are surprised by. Play with the trends but don’t stray from your mission and vision.

So whoever is controlling the log-ins at Papa John’s, let’s go back to the drawing board.