I have a full list of email contacts. I could (and do) send off a series of quick messages to more people than I see in daily life. I could put up posts to my social pages and reach my connections and then their connections and their connections. I could even create a whole website where I put out my ideas for all the world to see. I could be in contact daily with thousands of people and yet still not have a community.
My fear is that in this shrunken global world that we have actually gotten further apart.
We have traded connection for clicks.
As I think more deeply about marketing I am also thinking more deeply about the meaning of community. The goal before me has been to reach out to as many people as possible. My shift in thinking is to push back and ask, “But to what end?”
If you have been working to grow your marketing funnel, ask yourself why. I would imagine, or hope, that your goal isn’t just to have more people read your content or see your ads. Your goal is to ultimately get more people buying your products. How do you get there to that end point in the most efficient way? I would argue that it is through community.
The next question that follows is, “How do you get there?” or “How exactly do you build community.” And that is exactly what I will be exploring next.
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A Wren Says 
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