When you talk to most people about marketing, their brains immediately shift to ads. Commercials, print ads, guerrilla in your face approaches. That’s what marketing is. But they don’t think about the subtle changes in packaging to attract their attention. Or the fact that some products are available exclusively in their region and not others. Or the prices they pay, or really that the products they buy even exist at all. All of those things are marketing, too, because marketing is way more than ads.
Put simply, marketing is the whole set of activities and processes that help you satisfy needs and wants. Beyond just advertising what you have, marketing is the process to create offerings your consumers crave. It’s learning what people want, creating new products, choosing where to sell it, how much to price it and so much more.
If your marketing efforts are solely focused on producing slick ads, you’re focusing on a tiny sliver of the marketing pie. And I assure you, your customers are hungry for more.
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A Wren Says 
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