I believe one of the myths about marketing is that it is all about getting people to buy what you have. If you make a slick ad campaign, you can get people to buy the product that you have sitting on your shelf. That’s not how it works. Or rather, it’s not how it is supposed to work.
Marketing- the whole gamut of it- is really about satisfying needs. Your goal should be to understand what people are missing and then step in to provide the answer. You are there to satisfy a need.
I would love to sell gourmet, hand crafted baked goods. You know the viral creations from Amaury Guichon? Things like that. However, if I set up my shop in an area where there is a strong percentage of people with Celiac disease and gluten sensitive autoimmune disorders, it might not make sense. No matter how delicious I think my premium graham crackers are, and how beautiful my s’mores activation is, they’re not going to buy it. It doesn’t fit their needs.
The beauty of a marketing strategy is that you can work through that. I can do research on the area before opening up shop. I can learn about the preferences of the community members. I can learn that there is a gap in the market for premium gluten-free baked goods. And then I can move in to provide the solution and bring awareness to my products. When done right, marketing starts with good well-informed design before you get to pushing your products to the market.
Who are you trying to reach? What do they want? What solutions have they been looking for? How can your products be the answer?
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A Wren Says 
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