A Wren Says

I, like many of you might have, noticed a uptick in ads and social media posts from brands centered on women’s empowerment. Why? Because it is March, also known as Women’s History Month. Just like the number of ads that feature more Black people in February and more Asian people in January, it is (often) just marketing in connection with Black History Month and Lunar New Year respectively. This is not to say that all brands are disingenuous and are only signaling during these times to get your money. However, you as a consumer have to decide how you want to respond. If you, thinking of this month’s focus in particular, care deeply about the plight of women, pay attention to the messaging the brand sends out all year round. Does it keep the same energy in championing important issues in all of the other months? Is their corporate social responsibility devoted at all to women’s issues? What do women employees say it is like to work there?  Have any scandals come out regarding their treatment of women either at home or abroad in their supply chains?

I love a slick marketing campaign, but I love supporting reputable brands even more. I’m taking a little extra time this month to look behind the messaging. Feel free to do the same.