Tag: intellectual property

• Update: Hermès won their case against Mason Rothchild

  In a move that helped define the terms of trademarks in the metaverse, a judge awarded Hermès a victory in their case against Mason Rothchild for his MetaBirkin NFTs. What this means? I am personally pleased with the verdict. From my limited exploration, Rothchild was pretty much just selling Birkin bags for the virtual world.…

  awrensays

  February 9, 2023

  News

  controversy, Hermès, hermes, intellectual property, lawsuit, trademark

• Trademark protection gets meta: Hermès sues creator of the MetaBirkin

  Hermès filed a lawsuit against Mason Rothschild. for his MetaBirkin NFTs. They say that it infringes on their trademark. He says its art. They’re both right. Technically. I keep covering these intellectual property cases because they fascinate me. They are not cut and dry. In this example, Rothschild has created an NFT, the MetaBirkin, which…

  awrensays

  February 6, 2023

  Marketing

  brand equity, hermes, intellectual property, luxury, metaverse, trademark