Tag: competitor
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Lume is probably feeling very flattered right now
I remember well when I started seeing ads for Lume, the whole body deodorant. It struck me, largely because I didn’t really even know it was a thing. It had been designed by a doctor to address a particular need in the market she had been made aware of: body odor beyond the armpits. Flash…
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A quick way to think about who your competitors are
I have been focused on competitors this week. Maybe I should explain the concept in the marketing sense. Your competitors are those other brands and businesses who are doing similar things to you. They are in the same product category and could very easily take the same people you want as customers. That is the…
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Wait, who are Nike’s competitors? The list is longer than you might think
If you read my previous post, you’ll know that I called out people in my circle who are convinced tha Nike has no competitors. Or that Adidas is their only real competitor. I was harsh and called them foolish, but I stand by that. This is a quote from Phil Knight. It is taken from…
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Contrary to popular belief, Nike does have competitors
“Trust me, Nike isn’t worried about [Under Armour/Lululemon/Athleta/any other athletic brand other than Adidas]” I hear that phrase all too often. A regular person who doesn’t work for the brand will declare that Nike doesn’t have any competitors. They are too big. They are too successful. The small brands aren’t even on their radar. When…
A Wren Says 