Tag: Christmas

• To say Christmas, or not?

  Today, as I am writing this, is Christmas Eve. Based on the various marketing messages I have received so far, there are many different ways to approach the holiday tomorrow. There are some brands that have unashamedly transformed their stores and websites into veritable winter wonderlands, complete with huge decorated trees, presents, and bows. Others…

  awrensays

  December 24, 2024

  Marketing

  Christmas, inclusion, inclusivity, market research

• I watched the first 12 parts of Wal-Mart’s new Rom-Commercial. These are my thoughts.

  An up-and-coming interior designer based in New York heads back for Christmas to her small hometown. She is stuck between the sure love, who wants to marry her, and the childhood crush that got away. No, this is not a Hallmark movie; it’s a Wal-Mart ad. This cheesy holiday romance, complete with all of the…

  awrensays

  December 7, 2023

  Marketing

  ad campaign, Christmas, marketing analysis

• I prefer to save Christmas for Christmas

  It’s happening again, Christmas is trying to slyly sneak up. I am writing this on September 20. It is not even officially fall in the United States. And yet there is already peppermint mocha creamer in the store with snowflake adorned bottles. The freezer is full of Santa themed ice cream flavors. And when I…

  awrensays

  September 20, 2023

  Marketing

  Christmas, dailyprompt, dailyprompt-2064

• Oh, the Christmas Day brand emails: A bit of a rant

  Today is December 26. Which gives me time to reflect on the holiday of Christmas. And instead I am just going to rant. Thoughtfully. I admit, I enjoy the Christmas greetings I receive from brands and see them as additional Christmas cards. Ooo, what message will they have this year? What picture will they use?…

  awrensays

  December 26, 2022

  Marketing

  ad campaign, Christmas, critique, customer service

• I am not ready for Christmas ads yet. It’s only just now Halloween.

  Christmas is on December 25. I started to get targeted emails for Christmas gift ideas in mid-October. This seems a bit extreme. Call me a purist, but I like to experience my holidays one at a time. Preferably in chronological order. I haven’t even eaten all my Halloween candy, and I already have to create…

  awrensays

  October 31, 2022

  Marketing

  advertisement, Christmas