Tag: brand image
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The genius of that 2 Chainz and Jägermeister video
Do you remember 2 Chainz? Okay, do you remember this little video he did when he visited the Jägermeister facilities? I’m not going to lie, when I first watched it when it first came out, I chuckled. The juxtaposition of the man who wrote the line, “She got a big booty so I call her…
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What does it even mean to be authentic as a brand?
I am working through the qualities that make a luxury product “luxury.” The first is authenticity. But what does that even mean? When thinking about luxury products, that words gets used when thinking about counterfeits. It is a similar concept here. People don’t want your brand to be fake, in a sense. There are multiple…
A Wren Says 