Tag: brand-fit
-
What luxury brands can do to be successful on Amazon, and why they stay away
As I continued looking into Amazon’s luxury stores, I found an interview with an expert detailing what Amazon could do to lure luxury brands. When interviewed by Business of Home in early 2020 (before the site launch and announcement), Laura Meyer had some thoughts on Amazon’s ability to corner a share in the market. The…
-
And why Nike stayed with Tiger Woods
Yesterday I wrote about the reason brands are cutting ties with Ye, linking it to a branding decision. I touched on the idea that brands choose to distance themselves from negative publicity, because people will transfer a spokesperson’s personal antics to their image of the brand. On the other side, not all negative publicity matters.…
-
Athleta and Alyson Felix- A crash course in value alignment
On May 22, 2019, The New York Times published an opinion pieced by Alyson Felix, titled, “My own Nike Pregnancy Story.” It came on the heels of similar outings by Alysia Montaño and Kara Goucher. You can read the opinion to hear directly from Felix about her experiences. As a summary, she noted a disconnect…
A Wren Says 