Tag: brand equity
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Trademark protection gets meta: Hermès sues creator of the MetaBirkin
Hermès filed a lawsuit against Mason Rothschild. for his MetaBirkin NFTs. They say that it infringes on their trademark. He says its art. They’re both right. Technically. I keep covering these intellectual property cases because they fascinate me. They are not cut and dry. In this example, Rothschild has created an NFT, the MetaBirkin, which…
A Wren Says 