Know your competitors
When Victoria’s Secret pushed their beauty assortment in the 90s, they added this key element to their approach: Know your competitors. When customers came in store, they met with knowledgeable salespeople who knew the full assortment of Victoria’s Secret Beauty. They also knew something else. They knew their competitors. They knew who their customers were…
Hue Drops vs Dew Drops: Which Glow Recipe serum is right for you?
Spring has sprung. As the northern hemisphere emerges from a rough winter, we are looking forward towards more sunny days. But many of us don’t look like we’re ready for it at all. Enter Hue Drops. The Glow Recipe Watermelon Hue Drops is the cousin of the Watermelon Dew Drops. Or rather, think of the…
The scent of Forest & Soul
With a name like Forest & Soul, I know what you might expect. Something green, maybe mossy, maybe wet, or at the very least “spiritual”. However, that isn’t exactly what this scent from Daniel’s Truth gives me. It has a quality that is more substantially floral than it is verdant. Maybe at the center of…
A Wren Says 