A Wren Says

It’s 2026. The U.S. federal government is in a partial shutdown, with funding paused for the TSA. That means travelers have endured unheard of wait times. Some have waited in lines of four hours or more. That starkly contrasts with the past where a 1 hour wait was ridiculous. Travelers are getting to the airport extremely early to ensure they don’t miss their flights. Recognizing that these long waits have disrupted travel plans, airlines are making it easy to rebook flights. But what else could they do?

Taking to heart what’s happening, what travelers are experiencing, an airlines would notice that travel experience has become unnecessarily stressful. There is the chance to stand out. How can an airline step in to provide good memories despite the condition. Make sure that flying is the most enjoyable experience possible.

Maybe it’s providing additional treats at snack service. Maybe it’s providing a special thank you for flying message in a follow up email, acknowledging those flights that come from the hardest hit airlines. Or maybe it’s special amenity kits, even on domestic flights. It’s a little note that to tell people you thought of them and you’re glad they are choosing to fly with you despite it all.

The public relations nightmare is on the US government for this debacle, but airlines could capitalize on this moment to make sure customers choose to fly with them again and again.