Do you have a favorite fragrance? Maybe it’s a bottle of your grandfather’s cologne, your girlfriend’s shampoo, or your own diffuser. There are so many possibilities to choose from. But regardless of the form it takes, they all share something in common: You can bet there was a whole team of people who made it happen. Yes of course, you might know that someone came up with the smell, but do you know how much marketing is involved in making your favorite smell a reality? I can assure that Firmenich does.
The biggest player in the world of fragrance, Firmenich is likely involved in the making of many of the fragrances that you know and love. In addition to a team of noses who develop the olfactive profiles, the brand uses marketing analysis to determine consumer trends and make suggestions of what scent profiles will likely appeal most. They take these insights, and a brief from the business customer who requested the scent, to guide the perfumer’s process.
Fragrance development is an art, but it is also a bonefied business. Do you know work behind your favorite fragrance?
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