I decided to pop over to Starbucks to get some work done. A table and wifi in the middle of a busy morning seemed like a good idea. But then I pulled up, noticing the typically abandoned parking lot, buzzing with activity. Alas, it is Red Cup Day.
Each Red Cup Day, Starbucks provides a limited-edition free holiday themed reusable cup. It’s your gift with any purchase off of that season’s drink menu. Admittedly, I have participated multiple years, but let’s be real. It’s just a plastic cup.
That red cup has no thermal qualities. It has no straw. It isn’t leak proof. It’s really, just out here doing its best with a pretty picture on the side. And yet, so many people will be lining up desperate to get one of their very own.
What’s your red cup?
What is your offering to your customers, that, though low cost to you, screams amazing value to them? What are you doing to surprise and delight? What are you doing to make them feel special, to make them desperate to come back?
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A Wren Says 
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