Of all the celebrities promoting weight loss products, I never thought I’d add a professional athlete to that list. However, scrolling through YouTube, I learned that Serena Williams has recently come out to promote Ro, a GLP-1 used for weight loss.
Because of her story, it changes the game. With her years of hard workouts and working with nutritionists, she understands diet and exercise more than most. And yet, she needed help to get the baby weight off. It shows that weight loss is hard for everyone. Anyone can potentially benefit from this aid.
Public acceptance of weight loss aids is on the rise. But often, it is put out as a shortcut that celebrities secretly take. By going public and with her specific background, Willams’s role as a spokesperson can help to increase positive associations with these drugs.
Who you choose as a spokesperson matters. That choice can help you create conversations and change opinions in your favor. Who would you choose to help your product the lift it needs?
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A Wren Says 
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