A quick, seemingly innocent kiss cam led to the unraveling of a CEO’s life. (Granted, this is all his own doing, but that’s a different topic.) There are many ways that you could look at the recent, viral video of the now former CEO of Astronomer being caught on camera at a Coldplay concert with his mistress, the head of HR for the company. This is the route I’m going to take: Your people are your brand.
I had never heard of Astronomer ever before, but I know about it now.
The issue is not about whether or not you should publicly cheat on your spouse. (Please, don’t cheat at all.) The issue is that the brand’s image became associated with infidelity on a wide scale. It became known for having a leader who is unfaithful. Not for any technological innovation, but pure primal human error.
As this story continues to move forward with ever more parodies and content, Astronomer will need to figure out their way forward as well. How will it reintroduce itself to the public? How will they tell a story so powerful that this moment seems an insignificant dot on their timeline?
If you were the board of Astronomer, what would you suggest they do?
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A Wren Says 
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