Artechouse used Love is Blind to its advantage

I went to Artechouse back in February. It was an immersive experience that allowed me to experience the creative power of AI. I went alone and was able to linger in each space and contemplate for an extended time. I look fondly on that time and plan to get over there to see more exhibits.

This season on Love is Blind a couple had an intimate date night at the DC location. It was a moment for one of the successful couples put their true on display to the audience. That moment also put the immersive experience of Artechouse on show to the entire Netfilx viewing audience who may have never heard of it before. Now, going back to the site to look up tickets, there are slots for “Love is Blind Date Night Experience.”

Monday though Thursday you can sign up to for two or more tickets at a discounted rate. You won’t get an intimate “just us” moment, because you are not filming and show and won’t get the space shut down for you. To be truthful, beyond a themed cocktail flight you can add on to  your package, there is not really much to this. What is the point? It is because you will go.

For this limited time, the art space is taking the interest built up from the show to use it for their advantage to drive sales on the less busy nights for them. They don’t need a special exhibit. All they need is just a name and a discount, because there will be people who want to go to that Love is Blind date place. Truthfully, this is a great example of a brand using their situational analysis to their best advantage. I don’t know how I feel about the messaging on this, but I get it.

If you want to read more content like this, here are some more you might like:

And here are my most recent posts:

Leave a comment