Years ago, I had an argument. My sentiment was that it was harmful to ask for feedback if there was never an intention to use it. It was a waste of everyone’s time to do a performance collection of thoughts we’d never act on. If anything, such practices would create situations where we wouldn’t get honest feedback in the future because people will learn it doesn’t matter. It could also brew distrust in us.
Customer feedback should not be the equivalent of a rhetorical question. It is not just some communication tool to signal ideas to people. You actually want and need to hear their answers.
The important question to ask yourself, before you develop any surveys, before you ask a caller to rate you out of 5, is “Do you actually care?”
Do you have any intention to use the feedback you collect? If the answer is no, then don’t waste your customers’ time by asking for it.
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