A Wren Says

Your brand is not inclusive like you think it is. I mean maybe you want to be, but you aren’t. It’s tricky I know.

To be clear, I am separating corporate and product. I am sure you are doing amazing inclusive things in your HR practices. But can you really say that the products you offer are inclusive? Probably not.

 What I’ve learned is that “inclusive” means many different things to people. For some, the focus is on the breadth of sizes, but for others it is about expressions of gender, designing for disability, or providing options for modesty. To call your brand outright inclusive, plain and simple, would be misleading because you likely aren’t designing for all of these needs.

Rather than saying your brand is “inclusive,” tell people what you mean. Get specific about what they should expect. You can do that with the copy that is included on your website and in your marketing efforts. Phrases like “size inclusive,” “trans-inclusive”, “adaptive friendly”, and “modest fashion” help people understand your offerings better.  

Inclusive is a very broad term. Tell me what it is that you really doing.