I am not antitechnology, but all of this AI stuff makes me nervous. More specifically, it’s the deepfake videos that get me. Yes, we heard the warnings of how manipulated videos could be used to mislead the public in upcoming political elections. However, I’m already annoyed by the ads that are coming out now. You have probably seen the videos about the government financial incentive program that include videos from CNN anchors and President Biden. Or maybe the ads about various weight loss products. If you aren’t paying attention or don’t have your skeptic hat on, you could be swindled.
The other side of that is that anyone with video online is now a target. Your content can be used to train AI. Which in turn can mean anyone, regardless of level of fame, can be used to create these misleading videos. Get Dirty Wipes founder, Becky Litvin, used AI-generated video in partnership with TikToker Ariel Marie to promote the wipes. The content generate buzz online about whether or not the video was faked. But then the partnership led to real videos with Ariel Marie, not using AI. It was a way to demonstrate how easily videos can be faked. But truthfully, it was also probably more so a way to get eyes on their page.
With how much controversy there is, it makes me wonder if it is ever ethical to use AI generated ad content, even when the subject has been compensated. If it is consensual use of someone’s image, is that okay, as long as it is disclosed? Or is it always a form of deception that we should avoid? What are your thoughts?
For more on the challenge creators are having with AI generated videos trained on their content, you can read that here.
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