Maybe you’ve been sitting in a local diner and thought to yourself, if only this were… fancier.” Well, here is your chance to experience one of the most luxurious brands in the setting of a diner. Chanel is set to open its Lucky Chance Diner in Brooklyn for one weekend only. They will open doors September 8-10 from 11 AM to 7 PM.
You might be thinking, “Why are they doing this?” If you are into fragrances, one of the things you are likely to do is try before you buy. Chanel is making that trial a bigger experience than just spritzing a piece of paper and potentially spraying your wrist. The Lucky Chance Diner will put the brand’s Chance Eau Fraiche eau de parfum out on display and allow multiple people to interact with the product. Everyone who walks in will get the opportunity to experience the scent and other interpretations from the line. And maybe they will walkover to the closest boutique to try other products. And of course, every will have to post about the experience and talk about it. I for one am writing about this product which I hadn’t really considered before all because of this activation.
Unfortunately, I won’t be able to experience the diner myself. But if you are in the Brooklyn area in time, take a look. You can visit the Chanel site directly learn more. Walk-ins are welcome, but you can reserve a space using the Eventbrite.
Before you go, you can get a full recap of what the experience is like from Runway Magazine.
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