Tag: FUBU
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FUBU Part 2: The Resurgence
As I mentioned in Part 1 of my piece on FUBU, the brand was major a major player in the nineties and early 2000s streetwear landscape. However, they stopped U.S. sales in 2003. Emphasis there: U.S. sales. The brand continued to be sold in other markets, particularly Japan. However, stateside, the brand has experienced a…
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FUBU Part 1: The Backstory
When you hear the name Daymond John, perhaps you think first of NBC’s Shark Tank. But of course, all of the entrepreneurs who sit on that panel have an origin story. This is (part of) his. Before becoming a wealthy investor of small start-ups, John had his own, FUBU. As a child of the nineties,…