Tag: fast fashion
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Sustainable fashion needs to ask a different question
Last year at SXSW, I attended the panel, “Honest Marketing & Circularity.” The panelists were Logan Duran, of Tapestry, Anja Saddock of Trust Trace, Sigrid Buehrle of Adidas. During their time on stage, they introduced me to the concept of emotional durability. It is the idea of thinking beyond the materials themselves to the rate…