Category: Brand Spotlight
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FUBU Part 1: The Backstory
When you hear the name Daymond John, perhaps you think first of NBC’s Shark Tank. But of course, all of the entrepreneurs who sit on that panel have an origin story. This is (part of) his. Before becoming a wealthy investor of small start-ups, John had his own, FUBU. As a child of the nineties,…
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Brand Spotlight: AGR- Celebs and Collabs
This is (probably) the last in my series focused on AGR. So how did this start? With a dream of a technicolor coat (technicolor dream coat?) I had no business wanting. Where would I wear it and in what winter? I was so tempted to add to cart. I still kind of regret that I…
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Brand Spotlight: AGR- Collections through SS23
Alicia Robinson describes her brand, AGR, as brave. No doubt that has to do with her ability to stand out boldly in a category often considered stodgy. The play with neon and color-blocking is unlike much o what you might expect from other knitwear designers. But I believe that bravery goes beyond the clothing you…
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Brand Spotlight: Alicia Robinson, AGR
“Whenever I tell someone I’m a knitwear designer, they do this knitting needle hand gesture, which I always find really funny,” she says. “They immediately think of you as being really grannyish and boring – I don’t just sit at home 24/7 knitting and reading books. There’s so much you can do with it.” Alicia Robinson as quoted by…
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Brand Spotlight: Jacquemus
“In every single collection, I try to speak to a wide audience and try to make everyone understand my message, my concept. So, my aim is to be understood by a lot of people in a special way. It is essential to be understood by the target I want to reach.” Simon Porte Jacquemus, as…
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Designer Spotlight: Simon Porte Jacquemus
Simon Porte Jacquemus is a farmer by blood. It is not surprising he’s show the ability to grow a brand with his own hands into something so beautiful and fruitful. His early life in Mallebort allowed him time in the outdoors, so much so that he gained the nickname, Mr. Sun. His agricultural upbringing allowed…
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Brand Spotlight: Dior
Dior- the illustrious fashion house made famous by Pop Smoke. (Obvious lies). Started in 1947 by Christian Dior, the house is now helmed by Peitro Beccari. Becarri has been CEO since 2018, coming on after his stint as VP of marketing and communications for LVMH, which also owns Louis Vuitton, Sephora, and other luxury and…
A Wren Says 