A Wren Says

There is something magical that happened in my brain when I see that B Corp logo on a brand’s website. It ushered in a sense of relief and a belief that I was making my dollar matter. The B Corp logo was equivalent to adding a shining light or halo to indicate a character’s angelic nature. But now that halo’s busted. In multiple articles, I have seen writers now questioning the power of that label.

Princess Polly, the brand you’ll see featured in many an influencer haul for inexpensive but cute outfits, has now achieved B Corp status. The group has a grade of 86.8. Organizations achieve the rating was they receive an overall score of 80. In comparison, Patagonia has a score of 166.

Now people are wondering if B Lab, the organization behind the ratings, should reevaluate the standards. But, is that the answer? Is a much tougher standard for certification going to shift more brands to better sustainability and practices?