A Wren Says

Dior, Chanel, Tom Ford. All of those big names of very expensive designer brands. You just want a little piece of it so you invest in a bottle of fragrance, which in comparison is moderately priced. Your little bottle of Chanel is your piece of the company, how you can wear it on your skin without spending thousands. And you are, and also little bit of Shiseido, Coty, or Firmanech, or Estee Lauder, and a few more. This my dear, has to do with licensing.

Recently, Shieseido won the license to produce Max Mara fragrances, but they already have other designer brand’s fragrances on their list, including Tory Burch. Many designer fragrances are actually produced through licensing agreements with other beauty and fragrance companies for production and distribution. Those companies pay for the right to produce and the designer brand gets the ability to outsource rather than having to fulfill that role in house.

Now, there is a larger discussion to be had about the big players in this game and whether or not these agreements benefit the consumer. But, that is a conversation for another day. But the next time you go to spray your favorite fragrance, it might not really be made by who you think it is.