A major drop from Acne Studios is on the way and it is definitely not clothing

You might know them for their oversized neon scarves, but the latest drop from Acne Studios won’t be captured in pictures own your Instagram feed. (well maybe it will) The brand is finally entering the beauty space, set to release its first fragrance in April 2024.

Acne Studios is partnering with luxury perfume brand Editions de Parfums Frédéric Malle for its fragrance. The scent story began when Malle reached out to Johnny Johansson, Creative Director at Acne, with the offer to chat over coffee. From they would later go on a journey to drill the essence of the brand into a smell.  The nose behind the scent is the perfume Suzy Le Helley.

The key influences for this scent are fabric softener, synthetic florals, and the characteristic Acne pink. I am so curious what the final product actually smells like

If you would like to smell this product in person. You can get a bottle for yourself when the they go on sale starting April 17. But if you can make it, you could also go to the brand pop-up at The Grove in Los Angeles. There you will be able to smell the new creation along with favorites from Parfums Frédéric Malle.

(picture credit: Acne Studios)

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