Dior is expanding its fragrance offering to include babies, or rather their parents. Their Bonne Etoile offering will be a fragrant mist/scent water mean to be sprayed in the air and on fabrics, not directly onto your child. The fragrance bottles offer the same scent in two different colors, possibly making them a luxurious gift for a gender reveal.
I would like to smell this product. I imagine it would have a much lighter scent to be suitable for use around babies. The perfumer, Francis Kurkdijan, was inspired by the simplicity of children. For them it is just yes or no, there is no nuance, no subtlety. They will tell you exactly what they think. As a result, he went with a pared down set of fragrance notes: pear, rose, musks. It is soft, reminiscent of a child’s blanket.
You might be thinking, “Really a Dior fragrance, for babies?” It could seem ridiculous for such an expensive product to be made for babies. But to be a baby is to be part of specific social group, usually the family. And some families are serious about participating in luxury. If that is what you enjoy, why should that stop when you get to the nursery? For better or worse, this allows parents an opportunity to fully incorporate their luxury lifestyle in to their role as guardians. And Dior is able to further capitalize on that.
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