One brand that definitely offers higher end fashion for plus-sized shoppers is 11 Honoré . The brand was founded in 2017 by Patrick Herning. They started as an e-commerce site selling those brands that already had extended sizing. Later as they were able to demonstrate the need, other brands began producing product exclusively for the site. 11 Honoré was acquired by Dia & Co and incorporated as a page on their site. They also have moved to provide product for Nordstrom and collaborate with Adidas.
I have been taking this week to think more about sizing in the fashion industry. 11 Honoré is a great example of determining a gap in offerings for consumers and capitalizing on that. Starting at size 10, their offerings begin where many brands stop. And as such, their success provides a clear message around the market demand for a greater size range.
You can shop the brand on the Dia & Co site here
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