Sources are claiming that there is a return of “quiet luxury.” After seasons of logomania, brands are switching gears and taking a much more subtle approach. Instead of an obvious logo, you’ll see signature colors and designs. The logos that do appear are less obvious, more artistic, and kind of “if you know, you know,” only recognized by those already in on things.
Not that I am personally buying luxury goods, but this is what I want. I don’t need everyone to know what I’m wearing. Obvious branding feels like a display, and with the Canada Goose crimes, I don’t want to be a target. I just want whatever I buy to be well made and look good.
This is just my very quick opinion for today. I may write more on this in the future. In the meantime, you can read Vogue‘s take on it.
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