Though I didn’t have the chance to watch all of the shows during Milan Fashion Week, there was one I did watch, which caught me off guard. It was the Giorgio Armani FW23/24 womenswear show. The models looked happy. And that was weird. And of course, it is weird that I think that was weird.
As I adored the clothes, the pops of pink and purple, and sequins in a sea of black and white, the models’ faces drew my attention all the more. The models circled the runway while looking at the audience, smiling or at least grinning. Some had pep in their steps. One of the models tripped a bit. Even she had the freedom to chuckle and laugh at herself as she regained her gait and continued down the runway. It reminded me of the 90s supermodel era, where there was so much personality, and so much fun. It is a departure from the seriousness I have grown accustomed to with shows.
Writing on their Facebook page, the brand referred to the “circus of life.”
Circus of life: just like an Elizabethan theatre, when staging the everyday, Giorgio Armani consistently suggests clothes that bring out the person, not the character.
My gaze was supposed to be drawn to the people, to focus on who they were and how they behaved. I was never supposed to see the clothes and not the model. In my interpretation, Armani wants us to see fashion as our form of expression, to show more of ourselves instead of covering it up.
You can watch the full show for yourself here:
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